Don't Text and Drive PSA Poster

My topic was about the issue of texting and driving at once. My assignment was to construct a PSA poster to make people of my age group understand the consequences of texting while driving, in an attempt to prevent them from doing so.

I learned, from a graphical standpoint, that different colors can have different persuasive subliminal meanings. From a research standpoint on the topic, I learned several facts regarding the subject, such as the amount of collisions that involve the use of a mobile device or distraction. From an organization point of view, I learned that one must first make a rough draft in order to have a good end result. I came up with a rough draft first but eventually changed quite a bit of it when it came to the final draft.

The interesting facts I used from the website DontTextDrive where as follows:
That texting while driving increases your chances of driving by 23.

My rough sketches and ideas are here...

My finished PSA informs and educates the viewer by making the connection between a broken phone and an accident. My attempt is to try and visually show them (through the screen of the phone) that accidents can very well by influenced by mobile devices. It is for this reason why the screen is cracked, it represents the collision, followed by a more visual and literal example inside of the phone itself.

PSA Don't Text and Drive Designed by Joshua