Color Psychology

In the color psychology article, the author states that color is an influence to our every day lives. This can be said in the sense that colors affect our emotions and state of mind. Different colors trigger different things. For example, looking at the color red can increase your heart rate, the result of this is that of an increased amount of adrenaline being pumped into your bloodstream. While blue on the other hand, may result in a more peaceful and comfortable environment.

The article reference can be found here: Color Psychology: The Emotional Effects of Color.

Color in advertising
According to an article by Sydney Moyer, entitled Thoughts on Pink: Feminism and Advertising (which can be found here at the website  of 'digilib.bu.edu'), it is best to keep things plain and simple when one attempts to advertise. Throughout the article, the other describes different methods one can do to keep something straight to the point while at the same time keeping the overall design like 'eye candy'. The author goes on to say how at times, color is used in advertising, such as with the color pink, which is universally known as a 'feminine' color. It is in this sense that it applies to 'Color Advertising'.